Australia is made up of many cultures—both established and new—who speak a language other than English, and hold close ties to their heritage. These consumers have the potential to help your brand grow; by capturing a market through fostering a deep and engaging cultural connection.
And, it’s a small investment that delivers an impressive return.
With Australia’s top five cultural groups earning over $800 million in weekly income (ABS Census 2011), the strategic insights and creative direction offered by multicultural marketing is something few can afford to overlook.